How I Built A Social Media Management Career

Three years ago I left corporate operations to start my own business.

The transition felt terrifying. I had spent years climbing the corporate ladder, eventually becoming VP of Operations. But something was pulling me toward entrepreneurship.

What I discovered changed everything about how I think about career pivots.

Social media management isn't just posting content. It's strategic business thinking applied to digital platforms. The demand for paid social media skills rose 116.4 percent since the pandemic, proving this field offers real career opportunity.

But here's what most people get wrong about breaking into this industry.